ōnō — KBR

Committed to staying in step with societal change, the Royal Library of Belgium embarked on a major transformation, becoming KBR in 2020. This evolution encompassed the implementation of a new library management system, improved visitor flows, and an architectural transformation of the building, alongside the opening of a museum dedicated to the collection of the Dukes of Burgundy.

These developments redefined the role of the national library, shifting it toward a holistic cultural experience combining research, exhibitions, and inspiring spaces. The challenge was to create a clear and cohesive identity to reflect this transformation.

In collaboration with Dyncomm, we developed the new brand identity for KBR. At its core lies a singular symbol that evokes both an hourglass and infinity, a visual expression of time, continuity, and knowledge. Designed to function across scales, this symbol can act as a central element within compositions as well as a subtle punctuation mark within the broader visual language.

Beyond the identity system, we explored a wide range of communication media in an open and experimental way, including books, posters, and events. This flexible and cohesive approach allows KBR to articulate its diverse activities through a consistent yet dynamic visual framework.